Overall Rating 
Yotpo
Categories: Product Reviews, Social Media
Description
Let your users write and search within social reviews that are much more valuable in terms of SEO. Yotpo’s system enables you to start building your social graph of reviewers, measure your exact ROI in terms of money and engagement. It even even gives each reviewer an analytic tool, which provides valuable info about the reviewer true reach and influence.
Features
- Let your users write social reviews
- Build your Social graph of customers
- Measure your exact ROI in terms of money and engagement
- Measure each reviewer’s true reach and influence
On April 23, 2012 Charles wrote:
5Yotpo is a review app that integrates into your store relatively easy. All you have to do is put a line of code in the header and add a couple blocks of code to the product reviews html file. They say to remove the BC review code but I just commented it out instead. The basic plan is completely free and does not require payment information to be on file. The free plan lets your customers publish up to 100 reviews a month and works in one store. The customer just logs in with their Facebook, Twitter, LinkedIn, or Foursquare to post a review. This helps put a person behind the review instead of possible spam review.
The only downside is that you need to have a social media account to post a review, but that is the whole point of Yotpo. The closest alternative is power reviews express but that costs $100 a month and doesn’t have any social media interaction. Yotpo is constantly improving so if you are using it and have a suggestion feel free to mention it to them.
Yotpo is a relatively new startup company with lots of potential. I prefer to support small companies compared to larger corporate businesses because that is usually where the new great ideas come from and your opinion matters. Yotpo is still in the beginning stages but they have great potential to be a game changer.